Hot Topic

Is posting before-and-after content enough to build authority?

@kellyellerose: “Before-and-after photos are a content staple but to build authority there needs to be so much more – showcasing reviews, being featured in PR, establishing yourself as an expert in what you do – and that’s just to start. ✨”

@bearbeauty._: “They show what you're capable of in terms of ability and standard of work, but to be able to show authority you need more variety of content.”

Springs Health & Beauty: “As a therapist with 40 years of experience, I built my career long before this type of comparison content became such a big part of our industry. Before-and-after images can be useful, but to me they are only a small part of what demonstrates true expertise. Real authority is built when clients understand how you think, not just what you can display.”

Hot Topic

What’s the most underrated skill in the beauty industry?

@living_life2_the_max: “People skills – these can’t be taught. How to put a client at ease, how to be relatable to all, empathy.”

@artistic_stylist: “Creating and maintaining a positive working environment for all, with everyone aligned to the same goal and purpose. Happy driven staff make happy repeat business.”

Julie McCabe: “The art of a good consultation is a massively underrated skill. Done well, it’s magic and takes clients on a journey to fix their issues 😊. So many great things come from a good consultation, from rebookings to retail sales, a fab client experience to cross-selling services."

This month we asked you…

What type of content do you find the most valuable on social media?

53% Educational tips/tutorials

26% Behind-the-scenes content

11% Client transformations

10% Client testimonials

You had your say…

Should pros share mistakes on social media to be relatable?

@tracey_collin_beauty: “I think there’s a place for it, but it has to be done with intention. Honesty builds trust, but in our industry, clients are booking based on confidence as well as results. For me, it would be less about showing mistakes and more about showing standards – how you handle things, and how you put them right builds long-term trust.”

Natasha Britton: “Yes, but with intention. People connect with people, not perfection. I think there is a difference between being authentic and oversharing. For me, sharing the highs and lows of building my clinic helped people see the human behind the business. It showed resilience, honesty and what it really takes to grow something.💛”