Q&A
Stepping into a specialism
Professional Beauty’s Electrologist of the Year 2025, Natalie Jackson, tells Josie Jackson about her experience as a specialist in what some might consider a niche treatment
What inspired your career as a skin therapist?
“My journey started with my own struggles with severe acne at age 12. I did all the wrong things, which only made it worse, and it really affected my self-esteem – to the point I once refused to go to school. I always knew I wanted to work with people and make a difference, and once I stepped in a salon, I knew that was where I wanted to be.”
What made you decide to specialise as an electrologist?
“When I first trained in beauty therapy in 1989, electrolysis was part of the qualification, though it wasn’t my favourite aspect. However, my first job was in a Cambridge salon and the owner specialised in electrolysis, working for the NHS. It was seeing the life-changing results that completely shifted my mindset. The impact was addictive in the best way, and that’s when I realised this was where I could truly make a difference.”
How has demand for electrolysis changed over the years?
“It’s always been strong for me. Even when laser hair removal became popular, I found that electrolysis remained essential because it works on all hair colours, including blonde, white and grey.
“My daughter has even specialised in electrolysis on the hair removal side, and she’s working flat out – proving the demand is definitely still there.”
Do you think there’s awareness about the importance of getting moles and skin lesions checked?
“More so now than in the past. There’s much more collaboration and education in the industry. I work closely with Map My Mole and Spot Check, and I’ve trained with my dermatoscope to ensure I can identify suspicious lesions. It’s vital that we know when not to treat something and can refer clients quickly.”
What would you say to someone considering specialising – either in electrolysis, or another area?
“Don’t be afraid. People feel they have to be loyal to their longstanding clients, but that can hold you back. When you first transition you might have a quiet period, but use that time to your advantage and promote yourself on social media.
“To be seen as an expert, you need to really become the expert – invest in training, join associations, expand your network. Once you do specialise, just ensure you are charging your worth.”
Do you still hear misconceptions about electrolysis?
“Many people still think electrolysis is only for hair removal. In fact, advanced electrolysis can treat a huge range of lesions and skin concerns. I even have beauty therapists booking in with me who are surprised when they discover what’s possible.
“It’s actually one of the reasons I entered the Professional Beauty Awards – to help raise awareness and give electrologists a platform. In the past there hasn’t really been an opportunity for electrologists to shine.”
How did it feel to have been named PB’s Electrologist of the Year 2025?
“It’s hard to put into words – it was such a proud moment in my career, and because I’m so passionate it means even more.
“I underestimated the effect of winning – I had existing clients come in and hug me, new clients coming to me and explaining that the award was why they chose me. I always encourage others to enter awards; it can be scary stepping out of your comfort zone, but it’s worth it.”