PROMOTIONAL FEATURE
Is your business built to last?
Beauty professionals need to assess their strengths, spot blind spots, and plan for sustainable growth. Here’s how Vagaro’s free Business Health Check tool can help
Running a salon, spa, or wellness business is about much more than offering excellent services. Behind the scenes, there are financials to manage, staff to support, clients to retain, and marketing strategies to refine. With so many moving parts, it can be difficult to know where to focus your energy. That’s where taking a step back to assess your overall business health can make a huge difference.
Vagaro’s Business Health Check tool was designed to give beauty professionals a clear snapshot of how their business is performing, and where there’s room for improvement.
Much like a personal health check-up, this diagnostic approach highlights both strengths and vulnerabilities, helping owners take proactive steps before challenges become setbacks.
Why business health matters
Every business has areas that run smoothly and others that quietly hold it back. You may have a loyal client base, but struggle with cash flow. Perhaps your treatments are top-notch, but your booking process frustrates customers. By regularly evaluating your business, you can avoid costly surprises, make smarter decisions, and invest in growth strategies with confidence.
What to review
The Business Health Check Tool encourages professionals to examine five key areas:
• Financial fitness: Reviewing your pricing structure, expense tracking, and profit margins ensures your services are sustainable and profitable.
• Operations and space: Streamlining processes, keeping your salon organised, and optimising inventory saves time and reduces waste.
• Client retention: Beyond attracting new customers, success comes from nurturing lasting relationships and encouraging repeat visits.
• Digital presence: Today’s clients expect easy online booking, polished social media, and a website that reflects your brand.
• Growth and strategy: Setting clear goals, planning promotions, and investing in staff training helps keep your business future-ready.
By exploring each of these areas, business owners can spot opportunities that may otherwise go unnoticed. For example, a quick look at sales reports could reveal which treatments are consistently popular and which are underperforming. From there, you can adjust pricing, bundle services, or redesign marketing campaigns to maximise impact.
Building a stronger business
The beauty of this approach lies in its simplicity. With just a short self-assessment, professionals can gain the kind of clarity that normally requires hours of analysis. Whether you’re an independent therapist or managing a large salon, the insights can guide your next steps and bring peace of mind.
Regular check-ups don’t just keep your business healthy, they ensure it thrives in an increasingly competitive industry. By focusing on the right areas, you can spend less time putting out fires and more time doing what you love: delivering exceptional client experiences.