COPIED
2 mins

BUSINESS TRENDS

INSIDER NAILS

Pretty Little Thing

As we get used to being back at work, we’ve been asking what you love most about your job and it seems the fact that you are an important part of your clients’ lives, becoming their friend, is your favourite thing about being a nail tech (22%). The fact that there’s lots of variety because no day is the same (20%) and the work is creative, keeping you mentally stimulated (19%), also ranked high as reasons why you love what you do.

However, another hot topic at the moment is your pet peeves with clients and the answers have been coming in thick and fast. For more than a quarter of you (28%), your biggest annoyance is when you’ve prepped your client’s nails and they start touching everything with their fingers, while taking forever to pick a colour or nail art design came in a close second (20%), and turning up late for an appointment and not being apologetic taking third place (18%). Don’t forget to check out the hot new pro collections from CND, Jessica and Morgan Taylor on page 73.

On the spot

What do you love most about working as a nail tech? 

1. You become an important part of clients’ lives (22%)

2. No two days are the same (20%)

3. It is creative work (19%)

4. You don’t have to sit in front of a computer all day (8%)

5. You get paid for doing your hobby (7%)

37% think dipping systems have fallen out of favour

What are your top client pet peeves?

1. When you’ve prepped their nails and they touch everything (28%)

2. When they take forever to pick a colour/design (20%)

3. When they turn up late and don’t apologise (18%)

4. When they don’t relax their hand in treatment (15%)

5. When they sit there with their nose in their phone (15%)

28% recommend clients buy the matching polish when doing a pre-holiday manicure or pedicure

31% Would like there to be more nailspecific podcasts

How do you perfect the fine line work in your nail art designs?

1. Experiment with different brush styles (26%)

2. Practise on family and friends (17%)

3. Experiment with brush size (13%)

4. Try different angles (10%)

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email from March 31–April 7, regarding business for the month to March 31. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

This article appears in May 2021

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This article appears in...
May 2021
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EDITOR’S COMMENT
Letter from the editor
NEWS
Almost half of clients would pay to fast track their appointment as salons reopen
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
RISE THROUGH THE RANKS
Digital marketing specialist Kate Woods explains 10 ways to make your salon’s website a high-ranking one for your area, ensuring a steady stream of new customers
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
M&CO The coronavirus pandemic has helped shine a
INSIDER NAILS
PRETTY LITTLE THING As we get used to
BACK TO WORK WE GO
While many salons and spas may be booked solid for the first few weeks after reopening, we can never make up for the lost appointments of lockdown. Hellen Ward explains why the industry can’t stop pushing for Government support
ASK THE EXPERTS
Our beauty experts answer your questions about every aspect of running a salon or spa business
TALKING TO… KAY PENNINGTON
The group manager of Aqua Sana spas at Center Parcs tells Amanda Pauley how it feels to be PB’s Spa Leader of the Year, her strategy for recovery and why recruitment is the next big challenge the spa industry will face
SECURING CLIENT LOYALTY
As the initial reopening rush dies down, securing long-term loyalty from clients will be key to a successful year. The NHBF shares some tips
EYES ON THE BRIDES
With weddings back on this summer, bridal clients will be keen to book in for lash treatments for their big day. Eleanor Vousden speaks to the top lash techs about how to accommodate your brides-to-be
TO HAVE & TO HOLD
Retail these lash products to help your bridal clients keep their lashes looking their best, from ceremony through to honeymoon
THE SHAPE OF SPA TO COME
Following a year of on-off lockdowns, the spa client has changed. Kieran Read gets the lowdown on 2021’s treatment trends from some leading spa executives from around the world
THE NEW MENU
The pro brands have responded to the latest coronavirus-led spa trends with some innovative treatments and equipment
GROW YOUR BUSINESS IN 2021
The Professional Beauty Awards 2021 are open for entries. Eve Oxberry caught up with some previous winners to find out how the awards have boosted their businesses and their tips on putting together a winning entry
FACIAL FOCUS
Reset clients’ post-lockdown skin with new facial treatments that promise to repair, refresh and smooth
SHINE BRIGHT
Illuminating skin products and fresh spring colours top the professional product launches for this month
THE LONG GAME
Helene Bramwell has run the The Mask Skin & Body Clinic in Johannesburg, South Africa, for 50 years. She shares the secrets of her business’s longevity and advice for tackling the challenges ahead
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