Professional Beauty May 2021 Articles

EDITOR’S COMMENT

Letter from the editor

NEWS

Almost half of clients would pay to fast track their appointment as salons reopen

PROFESSIONALBEAUTY.CO.UK

We take a look inside PB’s digital world

RISE THROUGH THE RANKS

Digital marketing specialist Kate Woods explains 10 ways to make your salon’s website a high-ranking one for your area, ensuring a steady stream of new customers

INSIDER BEAUTY

Our exclusive monthly benchmarking stats for each sector of the market

INSIDER SPA

M&CO The coronavirus pandemic has helped shine a

INSIDER NAILS

PRETTY LITTLE THING As we get used to

BACK TO WORK WE GO

While many salons and spas may be booked solid for the first few weeks after reopening, we can never make up for the lost appointments of lockdown. Hellen Ward explains why the industry can’t stop pushing for Government support

ASK THE EXPERTS

Our beauty experts answer your questions about every aspect of running a salon or spa business

TALKING TO… KAY PENNINGTON

The group manager of Aqua Sana spas at Center Parcs tells Amanda Pauley how it feels to be PB’s Spa Leader of the Year, her strategy for recovery and why recruitment is the next big challenge the spa industry will face

SECURING CLIENT LOYALTY

As the initial reopening rush dies down, securing long-term loyalty from clients will be key to a successful year. The NHBF shares some tips

EYES ON THE BRIDES

With weddings back on this summer, bridal clients will be keen to book in for lash treatments for their big day. Eleanor Vousden speaks to the top lash techs about how to accommodate your brides-to-be

TO HAVE & TO HOLD

Retail these lash products to help your bridal clients keep their lashes looking their best, from ceremony through to honeymoon

THE SHAPE OF SPA TO COME

Following a year of on-off lockdowns, the spa client has changed. Kieran Read gets the lowdown on 2021’s treatment trends from some leading spa executives from around the world

THE NEW MENU

The pro brands have responded to the latest coronavirus-led spa trends with some innovative treatments and equipment

GROW YOUR BUSINESS IN 2021

The Professional Beauty Awards 2021 are open for entries. Eve Oxberry caught up with some previous winners to find out how the awards have boosted their businesses and their tips on putting together a winning entry

FACIAL FOCUS

Reset clients’ post-lockdown skin with new facial treatments that promise to repair, refresh and smooth

SHINE BRIGHT

Illuminating skin products and fresh spring colours top the professional product launches for this month

THE LONG GAME

Helene Bramwell has run the The Mask Skin & Body Clinic in Johannesburg, South Africa, for 50 years. She shares the secrets of her business’s longevity and advice for tackling the challenges ahead