Professional Beauty
Professional Beauty

Professional Beauty May 2021 Articles

EDITOR’S COMMENT
Letter from the editor
NEWS
Almost half of clients would pay to fast track their appointment as salons reopen
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
RISE THROUGH THE RANKS
Digital marketing specialist Kate Woods explains 10 ways to make your salon’s website a high-ranking one for your area, ensuring a steady stream of new customers
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
M&CO The coronavirus pandemic has helped shine a
INSIDER NAILS
PRETTY LITTLE THING As we get used to
BACK TO WORK WE GO
While many salons and spas may be booked solid for the first few weeks after reopening, we can never make up for the lost appointments of lockdown. Hellen Ward explains why the industry can’t stop pushing for Government support
ASK THE EXPERTS
Our beauty experts answer your questions about every aspect of running a salon or spa business
TALKING TO… KAY PENNINGTON
The group manager of Aqua Sana spas at Center Parcs tells Amanda Pauley how it feels to be PB’s Spa Leader of the Year, her strategy for recovery and why recruitment is the next big challenge the spa industry will face
SECURING CLIENT LOYALTY
As the initial reopening rush dies down, securing long-term loyalty from clients will be key to a successful year. The NHBF shares some tips
EYES ON THE BRIDES
With weddings back on this summer, bridal clients will be keen to book in for lash treatments for their big day. Eleanor Vousden speaks to the top lash techs about how to accommodate your brides-to-be
TO HAVE & TO HOLD
Retail these lash products to help your bridal clients keep their lashes looking their best, from ceremony through to honeymoon
THE SHAPE OF SPA TO COME
Following a year of on-off lockdowns, the spa client has changed. Kieran Read gets the lowdown on 2021’s treatment trends from some leading spa executives from around the world
THE NEW MENU
The pro brands have responded to the latest coronavirus-led spa trends with some innovative treatments and equipment
GROW YOUR BUSINESS IN 2021
The Professional Beauty Awards 2021 are open for entries. Eve Oxberry caught up with some previous winners to find out how the awards have boosted their businesses and their tips on putting together a winning entry
FACIAL FOCUS
Reset clients’ post-lockdown skin with new facial treatments that promise to repair, refresh and smooth
SHINE BRIGHT
Illuminating skin products and fresh spring colours top the professional product launches for this month
THE LONG GAME
Helene Bramwell has run the The Mask Skin & Body Clinic in Johannesburg, South Africa, for 50 years. She shares the secrets of her business’s longevity and advice for tackling the challenges ahead